The spice must not be flowing for members of an NFT (non-fungible token) group that spent $3m on a rare book detailing film-maker Alejandro Jodorowsky’s failed adaptation of Frank Herbert’s epic science fiction novel Dune.
The book was offered in a Christie’s Paris sale on 22 November with an estimate of €25,000-€35,000 and bought for more than 100 times its low estimate (€2.6m, or $3m, including fees) by an anonymous group identified as Spice DAO (decentralised autonomous organisation), whose members mistakenly believed that the purchase granted them the copyright to the book, which they intended to splice and sell as NFTs before burning the physical copy.
The group stated that its goal is to “issue a collection of NFTs that are technically innovative and culturally disruptive, a first-of-its-kind”, and that burning the book would be an “incredible marketing stunt which could be recorded on video”, with the video itself sold as an NFT.
Spice DAO also claimed that it would digitise and make the book public, that it would produce an original animated series based on the book for a streaming service, and that it would “support derivative projects”.
However, the Internet was quick to point out that the book is already available to view online for free, and that the purchase does not grant Spice DAO the rights to produce works based on its contents. An NFT series, for example, would likely be met with a lawsuit from the actual copyright holders, currently the Herbert Limited Partnership.
Around 10 copies of the book, in which the French-Chilean director compiled his concept artwork and notes for the film, are believed to exist. The book itself became widely known after the release of the 2013 documentary Jodorowsky’s Dune, a film that chronicles the ambitious but ill-fated production, which was scrapped once it was deemed too long and too expensive.
In the mid-1970s, Jodorowsky envisioned a 14-hour film produced in collaboration with Herbert, who released the novel in 1965. Salvador Dalí was famously billed to act in the film, requesting a fee of $100,000 per hour, with Pink Floyd and others set to produce the soundtrack.
Before the French-Canadian director Denis Villeneuve released his well-received blockbuster adaptation of the novel last year, Dune was adapted by David Lynch in 1984, but his version met with divisive reviews, with Lynch himself once expressing that there was “something wrong with that movie”.
Although never realised, Jodorowsky’s plans for Dune attained cult status among fans of Herbert’s masterpiece. While Spice DAO may have committed a $3m blunder with its plans for Dune NFTs, as Dune’s Reverend Mother advises in the novel: “Hope clouds observation.”
Christie’s marketed the book as “one of the most legendary objects in the history of science fiction cinema and pop culture, a precious relic of a cursed project that has inspired several generations”, which “brought together some of the greatest artists of [Jodorowsky’s] time”. Previous copies, which were circulated to producers and executives in the 1970s, have sold for around $25,000.
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